Jeanne Kirby

Last week I was clearing off my desk and I found a slip of paper saved from last September’s curriculum night at my daughter’s high school. Sitting on a gym...

For those of us in marketing, the rationale behind an email nurture campaign is very clear: once is not enough. We need repetition to build familiarity and trust with our...

I love a good book by the fire. Give me a long, juicy story, full of exciting details – the more complicated the story line, the better. While drawn-out passages...

As a vendor of marketing services, I’ve been lucky to work with some pretty amazing clients over the years – mostly in the technology world lately. One of the things...